Skip to content
Beards & Bellas
    • Shop All
    • Bundles & Kits
    • Makeup
    • Hair
      • Extensions & Protective Styles
      • Wash Day - Cleansers & Conditioners
      • Scalp Care & Growth
    • Skin & Body
      • Facial Skincare
      • Body Care
    • Beard & Grooming
      • Beard Care
      • Grooming Kits & Tools
    • B&B Collections
  • About
  • Contact
  • Innovator Hub
  • The Incubator
Loading...
Log in

Menu

  • Shop
    • Shop All
    • Bundles & Kits
    • Makeup
    • Hair
      • Extensions & Protective Styles
      • Wash Day - Cleansers & Conditioners
      • Scalp Care & Growth
      • See all
    • Skin & Body
      • Facial Skincare
      • Body Care
      • See all
    • Beard & Grooming
      • Beard Care
      • Grooming Kits & Tools
      • See all
    • B&B Collections
  • About
  • Contact
  • Innovator Hub
  • The Incubator
  • Log in
  • Facebook
  • Instagram
  • Threads
  • TikTok

Your cart

Loading...

Your cart is empty

Already have an account? Log in to check out faster.

    Loading...

    Try a new scent

    • Calla Black Beard Builder Skincare Kit

      Calla Black Beard Builder Skincare Kit

    • Chula's Body Butter Tubs

      Chula's Body Butter Tubs

    • New Village Braid – Non-Toxic, Hypoallergenic Braiding Hair | Itch-Free

      New Village Braid – Non-Toxic, Hypoallergenic Braiding Hair | Itch-Free

    • Bond & Boujee 5-Piece Heat Styling System | Press Play by The Doux

      Bond & Boujee 5-Piece Heat Styling System | Press Play by The Doux

    • Black Girl Sunscreen- For All Melanin

      Black Girl Sunscreen- For All Melanin

    • rebundle braidbetter Plant-Based Braiding Hair |Eco-Friendly, Itch-Free

      rebundle braidbetter Plant-Based Braiding Hair |Eco-Friendly, Itch-Free

    •  

    Taxes and shipping calculated at checkout

    Skip to product information
    • Enlarge image

    PUSH IT BRAID AND EDGE GEL - MAXIMUM HOLD, NO FLAKES, NO DRAMA

    Regular price
    $11.99 USD
    Unit price
    /  per 
    Shipping calculated at checkout.
     
     

    Tired of edge gels that flake, dry out, or don’t last? Meet Push It Braid & Edge Gel by The Doux, your go-to solution for sleek edges, flawless braids, and all-day hold. This non-sticky, humidity-resistant formula locks styles in place without buildup, crunch, or white residue—just smooth, long-lasting control.

    Why You Need It:

    ✅ Extra-Strong Hold – Keeps edges, braids, twists, and ponytails sleek all day.

    ✅ No Flakes, No Buildup – Say goodbye to white cast and product residue.

    ✅ Humidity-Resistant – Fights frizz, flyaways, and reversion.

    ✅ Shine & Definition – Leaves hair smooth with a natural-looking sheen.

    ✅ Non-Greasy, Non-Sticky – Feels weightless and comfortable.

    Perfect For:

    ✔ Laying edges with a sleek, polished finish

    ✔ Braiding, locs, twists, and protective styles

    ✔ Slick-back ponytails and buns

    ✔ Resistant to sweat and humidity

    How to Use:

    • Apply a small amount to edges, braids, or sections of hair.

    • Smooth with a brush, comb, or fingers.

    • Style as desired for a sleek, frizz-free finish.

    Don’t settle for gels that don’t last! Upgrade your styling routine with Push It Braid & Edge Gel by The Doux and keep your edges, braids, and styles locked in place. Buy now and slay all day!

    How to Use

    • Apply a small amount to edges, braids, or sections of hair.
    • Smooth with a brush, comb, or fingers.
    • Style as desired for a sleek, frizz-free finish.
    Don’t settle for gels that don’t last! Upgrade your styling routine with Push It Braid & Edge Gel by The Doux and keep your edges, braids, and styles locked in place. Buy now and slay all day!

    Ingredients

    Aqua (Water, Eau), Ceteareth-25, PVP, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Parfum (Fragrance), Phenoxyethanol, Hydroxypropyltrimonium Honey, Mel (Honey, Miel), Panthenol, Sodium Hyaluronate, Keratin Amino Acids, Silk Amino Acids, Ascorbic Acid, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Lactic Acid, Ethylhexylglycerin

    PUSH IT BRAID AND EDGE GEL - MAXIMUM HOLD, NO FLAKES, NO DRAMA

    Are you on the list?


    Get 15% off your first order, plus first access to new drops, founder features, events, and B&B exclusives.

    Yes, get me in the club!

    Intentional. Inclusive. Bien Hecha.

    Evanston, IL

    Follow Us

    • Facebook
    • Instagram
    • Threads
    • TikTok

    Shop

    • Hair
    • Grooming Essentials
    • Bath & Body
    • All Products

    Our World

    • About Us
    • Events
    • Blog
    • Innovator Hub

    Contact Us

    Need help choosing the right routine? Book a private Beauty Concierge consultation or shop curated clean beauty online anytime.

    (847) 305-3565

    hello@beardsandbellas.com

    Serving the North Shore & the Chicago Area.

    Payment methods
    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Mastercard
    • Shop Pay
    • Visa
    © 2026, Beards & Bellas. Powered by Shopify

    Are you on the list?

    Get 15% off your first order when you sign up!

    • Choosing a selection results in a full page refresh.

    Account