Clean. Inclusive. Bien Hecha.

Evanston, IL · Est. 2018

Well-made beauty, made for all of us.

Clean hair, skin, beard and body care from our four house brands and the indie founders we champion. Every texture, every tone, every routine.

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The B&B storefront

Everything we carry rolls past here. Tap a product to pick it up.

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Best sellers

The products our community reorders most.

Made by us

Four house brands. One standard.

Formulated for every skin tone, every hair texture and the full spectrum of beauty. Small batches, intentional ingredients, nothing added for show.

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Calla & Co
01

Calla & Co

Beard and grooming care
Elata & Grace
02

Elata & Grace

Skin and body care
Chula's Botanica
03

Chula's Botanica

Botanical hair and body care
The Color Temple
04

The Color Temple

Color cosmetics

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The Innovator HubVol. 01

The Innovator Hub

Founders building safer beauty.

We spotlight the founders mainstream retail overlooked: plant-based braiding hair, scalp care for bald men, sunscreen made for melanin. Read their stories and shop their work.

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The journal

Read before you buy.

Ingredient guides, founder stories and the culture behind what we carry, from the people behind the counter.

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Visit us

Come see us at The Aux.

Our new home is inside The Aux in Evanston. Test textures, meet founders at our events, or book a private beauty concierge session and we'll build a routine around your hair, skin or beard.

Book a consultationEvents at Beards & Bellas