• From Overlooked to Unstoppable

    The B&B Brand Incubator is a 6-month retail partnership program where indie beauty brands from underrepresented communities get the retail presence, community activation, co-marketing, and distribution pathway that mainstream retail never gave them.

Built for Brands that Deserve the Room

Indie beauty brands from underrepresented communities don't lack quality. They lack access, positioning, and the right rooms.

The B&B Brand Incubator is those rooms.

Founded by an Afro-LatinX entrepreneur who built Beards & Bellas in Evanston, IL without a boardroom or investor money. The Incubator Program exists because she knows exactly what it feels like to have a great product and no platform.

That ends here.

Claim Your Shelf Space

"Black and brown beauty brands have been creating extraordinary products for decades. The gap has never been quality. It's always been access to retail, community, and co-marketing infrastructure that larger brands take for granted. The B&B Brand Incubator was built to change that."

Shelley Carrillo - Beards & Bellas Founder

Four Tiers. One Goal.

The B&B Brand Incubator offers four partnership tiers, from zero-cost consignment entry to full enterprise co-marketing and distribution access. Every tier includes a 6-month incubation period and a straightforward consignment split; you keep 50% of every retail sale.

Founding rates are available now. They will not be available forever.

Choose Your Starting Point

Whether you're testing the waters or ready for full-scale retail partnership, there's a tier built for where your brand is right now.

*All tiers include a 6-month incubation period. Founding brands lock in their rate for life. Rates increase for new enrollments once the founding period closes.

Not every brand fits into a set tier from day one. if none of these feel like the right starting point, reach out and let's talk.

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Ready to Apply?

We review every application personally. We're looking for brands with great products, a clear mission, and a founder who is ready to show up for their community.

Reach out and tell us about your brand. We'll take it from there.

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