Our Founder and Her Why

I started Beards & Bellas because I was done watching my community settle. Done with products full of ingredients we couldn't pronounce, that didn't work for our skin, our hair, our beards. Done with beauty spaces that made us feel like an afterthought.

Clean beauty shouldn't be a luxury. It should be a standard. For every body, every texture, every shade. So I built the space I always wanted to walk into. Right here on Howard Street. For us.

— Shelley Carrillo, Founder

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Our Pillars

  • Inclusive & Intentional

    We serve all gender-identities, skin tones, and hair textures - on purpose.

  • Underrepresented Brands

    We prioritize Black, Brown, and underrepresented makers - Online and in-store.

  • Community Building

    From Paint & Sips to vendor pop-ups and community focused events, we bring people together

  • Sabrosura Coffee Bar

    A Latin & Caribbean-inspired Cafe inside the boutique. Community, Culture, & Cafecito

Loved By Our Community

Our most-trusted products. Vetted, intentional, and chosen by real people with real results.