PRESS REWIND CURL RETENTION SHAMPOO

Strength in every lather. Press Rewind from The Doux cleanses, detangles and smooths with DOUX-plex™ bonding technology, so your hair stays strong and your curls keep their memory whether you're heading for a silk press or a wash and go. Curly to straight and back again.

Why you'll love it

• DOUX-plex™ bonding helps strengthen hair and protect against heat damage
• Curl retention cleanses without stripping your natural pattern
• Aloe stem cell, pataua oil and cactus to smooth, moisturize and detangle
• Soft, silky finish that's ready for heat or air-drying
• Cruelty-free and paraben-free

How to use

Apply to wet hair and massage into the scalp, working the lather down to the ends. Rinse well. Follow with Fast Forward Heat Prep Conditioner.

Good to know

Step one of The Doux Press Play system, also sold together in the Bond & Boujee 5-Piece Set.