Protective styling is evolving—and Beards & Bellas is leading the charge. We’re proud to currently offer Rebundle, the first plant-based braiding hair on the market. This innovative brand is already changing the game for sensitive scalps and eco-conscious stylists. But we’re not stopping there.

Through the B&B Innovations Hub, we're curating the next generation of hair extension brands focused on safety, sustainability, and lab-tested performance. As Consumer Reports and other watchdog groups have warned, traditional synthetic extensions can release toxic fumes and cause scalp irritation.

We believe better is possible. We’re investing in it—and bringing it to you.

Recent investigations have revealed that some of the most recognizable body care brands—often aggressively marketed to Black and Brown communities—contain formaldehyde-releasing agents and endocrine disruptors. These products are heavily marketed but lightly regulated, leaving communities of color at risk.

Chula’s Body Butter Tubs are our unapologetic answer to that. Made without synthetic preservatives or artificial dyes, Chula is deeply moisturizing, richly textured, and evolving with seasonal fragrance blends that celebrate culture—not chemical cocktails.

Traditional beard products often focus on appearance—shine, hold, and fragrance. At Calla & Co, we go deeper. Our formulas are designed to condition the hair and restore the skin beneath it. From ingrown prevention to soothing inflammation, each product is developed with care for melanated skin and coarse textures in mind.

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The result? A routine that feels like grooming and healing at once.