Protective styling is evolving—and Beards & Bellas is leading the charge. We’re proud to currently offer Rebundle, the first plant-based braiding hair on the market. This innovative brand is already changing the game for sensitive scalps and eco-conscious stylists. But we’re not stopping there.

Through the B&B Innovations Hub, we're curating the next generation of hair extension brands focused on safety, sustainability, and lab-tested performance. As Consumer Reports and other watchdog groups have warned, traditional synthetic extensions can release toxic fumes and cause scalp irritation.

We believe better is possible. We’re investing in it—and bringing it to you.

Recent investigations have revealed that some of the most recognizable body care brands—often aggressively marketed to Black and Brown communities—contain formaldehyde-releasing agents and endocrine disruptors. These products are heavily marketed but lightly regulated, leaving communities of color at risk.

Chula’s Body Butter Tubs are our unapologetic answer to that. Made without synthetic preservatives or artificial dyes, Chula is deeply moisturizing, richly textured, and evolving with seasonal fragrance blends that celebrate culture—not chemical cocktails.

Traditional beard products often focus on appearance—shine, hold, and fragrance. At Calla & Co, we go deeper. Our formulas are designed to condition the hair and restore the skin beneath it. From ingrown prevention to soothing inflammation, each product is developed with care for melanated skin and coarse textures in mind.

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The result? A routine that feels like grooming and healing at once.

Braiding hair has come a long way. Gone are the days of stiff, itchy fibers laden with harmful plastics—and recognizing that shift is New Village Braid. Rooted in clean‑beauty values, NVB’s Eco line harnesses 100 % PVC-free synthetic fibers (the same safe material used in baby bottles), purpose-engineered for health and performance 

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Why this matters:

• Healthier scalps: Their materials are hypoallergenic, anti-bacterial, and itch-resistant, proven in labs to reduce irritation and discomfort .

• Smart performance features: Quick-drying surfaces, hot-water set compatibility, and lightweight feel create salon-ready styles with less hassle 

• Eco-conscious design: Ditching PVC means avoiding endocrine-disrupting chemicals and reducing environmental toxins when disposed. Plus, NVB supports recycling through its “Recycle Your Hair” program.

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Innovation meets execution:

• The hair arrives pre-stretched and tapered, a time-saver for stylists and a solution to bulky ends 

• Tested to self-extinguish under California Prop 65 safety standards, it avoids harmful flame-retardant chemicals

• With its breathable, hydrophobic fiber, it wicks moisture from the scalp, suppressing fungus and odor—health and hygiene in one 

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At Beards & Bellas Innovation Hub, we celebrate NVB’s mission: to bring conscious craftsmanship to protective styling. No more sacrificing scalp comfort for trendiness, and no more ignoring environmental impact. NVB offers a complete solution: sanitary, sustainable, stylist-sleek.

🛍️ Find it at Beards & Bellas—available in-store and online. Bulk discounts (20 % off for 50+ pieces) make it ideal for pro stylists and braid-loyal clients alike. Elevate your offerings with hair that cares as much as it slays.