I started Beards & Bellas because I was tired of watching people like me be left out of the beauty conversation. After decades of working in retail, regulatory, and quality management, I knew what it meant to build things right - but, I wanted to build something real. Something with heart.

 

As an Afro-Latinx woman and a parent, I wanted to create a space where my kids - and our community - could see themselves celebrated in every aisle. A space where clean and inclusive products were not a side note but the foundation.

 

Beards & Bellas is a gender-inclusive beauty, grooming, and wellness boutique rooted in culture, community, and care. It's a tribute to everything we don't see enough in mainstream retail: Black and Brown owned brands, Afro-Latinx Beauty and Beard Care and Curl Care on the same shelves. Not hidden in a tiny section. Events that don't just sell products, but build pride.

 

I built this for us.